In my previous entry, I talked about "The Call." In this entry, we move on to some actual work. And one of the first tasks is to pick a title. "But wait," you're saying. "Aren't you the writer? Haven't you already done that? Isn't that part of your job, you lunkhead?"

Yes, indeed, it is. But it's also the publishing house's job to make sure the title will resonate with the audience, reflect the genre, intrigue the eye, and so on. So, in the midst of batting around possible titles, I said to my editor, Dave: "Hey, mind if I survey a few folks to find out what they say?" He said sure, and so now here we are: I'm asking if you might be willing to take a quick, 5-minute survey (tops). No need to give your name or email; it's totally anonymous. On the survey, you'll be asked to rank seven possible title options, from best to worst.

Easy enough, huh?

Once we have the results, I'll talk a bit more about the title process. For now, though, I don't want to color your opinion. Okay then, ready to take a survey? Then go do that voodoo that you do so well.