The front page story in yesterday's Billings Gazette, headlined "1 hurt in shooting at adult bookstore," begged to be read right away. In the first paragraph, one discovers the name of the adult bookstore was "Ball," which is, um, descriptive. Give the shop's owner credit: naming your store something like that takes pretty big ... well, you know.

The rest of the article goes on to explain the shooting (a "shotgun blast from behind," evidently), and finishes its run on the front page with this:

Vladic said the victim was talking when he was taken to the hospital by American Medical Response.
"He was in some pain," Vladic said.
The man appeared to have small
PLEASE SEE SHOOTING, 12A

Quick, quick! Turn to page 12A! What did this porn shop patron have that was small? Could it be something related to the store's name? Oh. "...holes in his back from the shooting," the sentence finishes on 12A. Not nearly as interesting as what I was thinking.